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Leadership, Marketing and Analytics


An introspection of my professional experiences

Evidenced-based Marketing

Measure and optimize Marketing's contribution to enterprise value

Posted on September 23, 2022

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Prompt me for an elevator pitch on Marketing and an osmosis of customer centric topics will most probably spring to my mind: Know your customer Personalize with intelligence Engage across the customer journey Grow and deepen relationships [Read More]
Tags: ROMI MMM MTA

The order-taker fallacy

Busy work is the highest obstacle to value.

Posted on June 17, 2021

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Imagine an instance where it is taking you or your team longer than anticipated to finish work. A new request comes in. Given your current turnaround times, you might intuitively chose to get started on the new item as early as you can and give yourself a chance to complete... [Read More]
Tags: Scrum Kanban Optimizing value and flow

The benefits of Servant Leadership

Let your teams self-manage

Posted on June 9, 2021

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Are you happy with the extent your team depends on you to move things forward? [Read More]
Tags: Servant Leadership Autonomy Self Managing Teams

The Agile Manifesto

Agile Values and Principles Part 2

Posted on May 31, 2021

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The Agile Manifesto values covered in Part 1 are backed up by 12 Agile principles that help instil agile thinking. The tables below break each value down by listing which principles I believe most underpin each value, along with a review of how leaders may put these into practice to... [Read More]
Tags: Agile Manifesto Agile Values Agile Principles

The Agile Manifesto

Agile Values and Principles Part 1

Posted on May 30, 2021

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Agile is a mindset that puts people first. It unleashes your employees’ potential in order to benefit your customers. This is unlikely to be done by squeezing more work out of your team members, but instead by creating an environment of participative leadership that autonomously removes sources of waste, dysfunctions... [Read More]
Tags: Agile Manifesto Agile Values Agile Principles
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Mark Hanoteau  •  2022